Market Data
The economic dimension of the sport sector in Italy in 2022 reached 24.7 billion euros, marking a significant growth (+12.6%) compared to the previous year, along with substantial contribution to national GDP at 1.38%. This growth was attributed to the increasing number of Italians engaging in sports activities, as reported by the Institute for Sports and Cultural Credit and Sport and Health, with the results presented in a Report conducted by the Minister for Sport and the young people, Andrea Abodi in 2024. In 2023, there were 37.1 million “active” inhabitants in Italy who practice sports, up by 64.8% from the previous year. This data reflects a shift toward more active individuals in the country, with the number of regular and continuous螫ments reaching over 16 million (” Önur⠀a”试剂 reportedly completed) over the extended supply chain of sports, an increase of 3.6 million from the last decade. Among these, 35% of Italian citizens fall into the sedentary category, showcasing a trend toward increased physical activity over the past decade.
Theattrship report, which analyzed data from certified methodologies in collaboration with the Italian청소년 association, confirmed the growing trend toward increased regular activity in Italy. In 2022, the added value contributed by the sector exceeded that recorded by the Italian economy, with a growth rate of +12.6%, a significant jump compared to the previous year’s 6.8%. This growth was particularly notable on the extended supply chain of sports, with a rise in employment numbers of 412,000 employees (up from 340,000 in 2021).
Overall, the contribution of the sport sector to Italy’s economy remains strong, with the added value growing consistently. However, despite its growth, there is a persistent trend toward sedentary lifestyles in Italy, with 35% of the population spending more time in front of screens rather than engaging in physical activity. This situation has not improved significantly over the past decade, as evidenced by the consistent sedentary rate in surveys conducted by the Italian population association.
With the negative impact of COVID-19 on economic growth, the sport sector is witnessing a shift toward sustained interest and competition as players seek to attract attention and capitalize on market changes. Strategies to address this downward trend may include revisiting traditional sports formats, introducing minority or international plays, and adapting marketing strategies to emphasize the emotional and vibratory nature of sports. The sport sector, while being a lesser-examined category, plays an increasingly prominent role in the nation’s development, offering both a traditional outlet for lively social interaction and a subject of investment for numerous businesses. As the climate continues to change, the sport sector will remain a key driver of economic growth and social cohesion, particularly in regions with growing demographic diversity.
