Market Data
Introduction: Pinterest’s 2025 Color Palette
Pinterest’s 2025 Color Palette is a vibrant reflection of the year’s cultural and social trends, as identified by the platform’s users. This year, the inspiration is drawn from the world of food, offering a palette that is both nostalgic and forward-thinking. The five hues—Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat—are not just colors but narratives of current societal shifts and user behaviors. Each color tells a story, influenced by Pinterest users’ searches, savings, and shopping patterns, showcasing how creativity and culture intertwine in our visual world.
Cherry Red: A Bold Statement
Cherry Red is the embodiment of boldness, making a striking statement in fashion and beyond. Inspired by the Cherry Coded trend, this color has captured the hearts of millennials and Gen Z, who are embracing it as a symbol of confidence. On TikTok, the “Cherry Red Girl” and “Cherry Girl Style” have become sensations, with users incorporating this vivid hue into their outfits, accessories, and even hairstyles. Pinterest reports a significant surge in related searches, indicating a cultural shift towards embracing vibrant individuality and playful experimentation.
Butter Yellow: Soft, Playful, and Warm
In contrast to Cherry Red’s boldness, Butter Yellow offers a softer, more whimsical touch. This pastel shade is inspired by trends like Dolled Up and Fisherman Aesthetic, bringing warmth and lightness to any setting. Whether in home décor or fashion, Butter Yellow adds a playful and optimistic vibe, reminiscent of sunny days and childhood bliss. Its versatility allows it to transcend seasons, making it a favorite for those seeking subtle yet impactful aesthetics.
Aura Indigo: Moody Sophistication
Aura Indigo introduces a moody, cosmic charm, blending the softness of lilac with an edgy twist. Drawing inspiration from trends like Sea Witchery and Aura Beauty, this color reflects a growing interest in mysticism and self-expression. With searches for purple tones surging, Aura Indigo captures the essence of a generation drawn to the mysterious and the unknown, offering a sophisticated alternative to traditional pastels.
Dill Green: The Pickle-Inspired Phenomenon
Dill Green emerges as the quirkiest of the palette, inspired by the cultural fascination with pickles. This fresh, zesty color reflects a trend that transcends food, influencing fashion, beauty, and even home décor. From pickle-flavored products to “glickles” (glitter pickles), the pickle phenomenon has conquered social media, with Dill Green becoming a symbol of fun and creativity. Pinterest’s identification of this trend highlights how food culture influences broader aesthetics.
Alpine Oat: The New Neutral
Alpine Oat concludes the palette as a new neutral, offering a calm and versatile shade inspired by Peak Travel and Moto Boho trends. This warm, beige-like color is perfect for minimalists and those seeking timeless elegance. With increasing interest in neutral aesthetics for homes and wardrobes, Alpine Oat serves as a foundational element, providing balance and harmony in design. It underscores a return to simplicity and authenticity in fashion and interiors.
Conclusion: Colors as Cultural Narratives
Pinterest’s 2025 Color Palette is more than a collection of hues; it’s a cultural narrative reflecting current societal shifts. From bold statements to subtle neutrals, each color tells a story of individuality, creativity, and cultural fascination. As these colors influence fashion, home décor, and art, they remind us of the power of color in self-expression and the broader cultural mood. Pinterest’s palette not only predicts trends but also mirrors how we see and express ourselves in an ever-changing world.
