Market Data
Zyns: The New Trend in High School
Nicotine pouches, particularly the brand Zyn, are becoming a popular trend among high school students, especially those in urban settings like New York City. These small white squares, which dissolve and deliver nicotine through the gums, are favored for their discreet nature and ease of use. Students often place one in their mouth before class and leave it in throughout the session. The trend is particularly strong among boys, often associated with athletes and the "fratty, white boy lacrosse player" stereotype. The rise of "Zynfluencers" on social media has also played a significant role in promoting the product, making it a must-have for many teens. While nicotine pouches are considered slightly safer than smoking or vaping due to their lack of impact on the lungs, they can still exacerbate stress, anxiety, and depression in adolescents.
Vaping: A Middle School Phenomenon
Vaping remains popular, but it has seen a significant decline in high schools since its peak in 2019. According to the Centers for Disease Control (CDC), the number of high schoolers vaping has decreased by 60%, but it is on the rise among middle schoolers, with 3.5% of them currently vaping nationwide. Many middle school students are turning to vaping, partly to appear more mature. An 8th grader from an Upper East Side public school reported that friends with high school connections are often the ones using Juuls to vape. While the trend has shifted, vaping remains a significant issue, with school bathrooms being a common hotspot for substance use. Some schools, like LaGuardia High School, have implemented measures such as locking restrooms during class hours to combat this problem.
Cigarettes: A Retro Revival
Despite the health risks, cigarettes are experiencing a surprising comeback among high school students. This resurgence is fueled by a retro cool factor, reminiscent of the 1990s era when figures like Kate Moss popularized the "off-duty model" look with a cigarette in hand. The aesthetic appeal of cigarettes, often associated with a sultry, vintage vibe, has attracted a new generation of teens. This trend is not just about the style; it also taps into a desire for a tangible, physical experience in an increasingly digital world. The iconic image of a cigarette as a symbol of coolness and rebellion continues to resonate with young people, making it a prevalent choice among high school students.
Adderall and Amphetamines: A Ubiquitous Presence
Adderall and other amphetamines are widely used among high school students, both for prescribed treatment of ADHD and for recreational purposes. The line between medical use and abuse is often blurred, with many students using the drug to enhance academic performance or for the high. One public school junior revealed that snorting Adderall for the high is a common practice, while a senior at an all-boys prep school claimed that at least 50% of the students at his school use some form of amphetamines. The prevalence of these drugs highlights a concerning trend among teens, who often turn to substances to cope with academic pressure or seek a temporary escape.
Mushrooms and Other Substances: A School Hour Phenomenon
The use of substances like mushrooms during school hours is also on the rise, although not as widely reported as other trends. Students mentioned using mushrooms to experience altered states of consciousness, sometimes in the middle of the school day. However, the use of nitrous oxide, which has been reported in the media as on the rise, was not mentioned by the students interviewed. The widespread availability of drugs and the ease of access through smoke shops and dealers on social media platforms like Instagram have contributed to this phenomenon. Some students and teachers noted that substance use in school bathrooms is a significant issue, with many teachers recognizing but often accepting the presence of high students as a fact of school life.
Alcohol: A Declining Vage
Alcohol use among high school students is on a sharp decline, with only 42% of American high school seniors reporting drinking in the past month, down from 75% in 1997. This trend is attributed to the increasing prevalence of online activities and the impact of smartphones, which occupy a significant portion of teens’ leisure time. A 15-year-old sophomore at an Upper East Side public school suggested that phones are keeping kids home more, reducing opportunities for in-person socializing and drinking. Many students with fake IDs use them more for accessing weed rather than alcohol, as it is easier to purchase and use in the school environment. The shift in substance use patterns reflects a broader change in how teens are spending their free time and the types of activities they find appealing.
