Starbucks has officially launched its fall menu, featuring the return of the beloved Pumpkin Spice Latte and a new non-dairy option: the Iced Apple Crisp Chai. This seasonal menu is a much-anticipated event for coffee lovers, marking the unofficial start of autumn.
The Pumpkin Spice Latte, Starbucks‘ most popular seasonal beverage since its debut in 2003, remains the centerpiece of the fall menu. However, this year’s highlight is the Iced Apple Crisp Chai, a drink inspired by a popular customer customization. Made with oatmilk and topped with a non-dairy apple crisp cold foam, this new addition promises to be a hit among non-dairy drinkers.
In addition to these beverages, Starbucks offers a variety of returning favorites like the Pumpkin Cream Cold Brew and the Apple Crisp Oatmilk Macchiato. These drinks, available hot or iced, are complemented by fall-themed bakery items, including a new raccoon-shaped cake pop.
Starbucks continues to innovate by incorporating customer feedback into its seasonal offerings. The Iced Apple Crisp Chai’s origins as a customer customization highlight the brand’s commitment to personalization. This move aligns with the growing consumer demand for non-dairy options, making the menu more inclusive.
The Pumpkin Spice Latte has been a significant contributor to Starbucks’ seasonal sales, with pumpkin-flavored items growing in popularity across the United States. According to industry reports, the pumpkin spice market is worth over $500 million annually, underscoring the economic impact of this seasonal flavor.
“Pumpkin spice is only available for a limited time, making it feel special. This seasonal exclusivity drives demand,” says Matt Johnson, PhD, adding that the flavor has become a “cultural icon” associated with fall traditions.
Starbucks’ fall menu continues to evolve with consumer preferences, combining beloved classics with innovative new options. The introduction of the Iced Apple Crisp Chai not only caters to the growing demand for non-dairy drinks but also reinforces the brand’s commitment to offering diverse, seasonal flavors. With these new offerings, Starbucks is set to make the fall season even more enjoyable for its customers.