Market Data
Domino’s Launches Pepperoni-Inspired Perfume for Valentine’s Day
This Valentine’s Day, Domino’s is bringing a new level of passion to the table—not just in the form of their iconic pizzas, but also through a unique and unexpected product: a pepperoni-inspired perfume. Titled Eau de Passion, this limited-edition fragrance is a creative nod to the brand’s beloved Pepperoni Passion pizza. Designed to capture the essence of love and flavor, the scent combines irresistible notes of spice, pepper, and a warm, woody base. It’s a bold move that blurs the lines between food and fragrance, offering pizza lovers a chance to wear their passion—quite literally—on their sleeve.
A Fragrance That Celebrates the Flavor of Passion
Domino’s Eau de Passion is no ordinary perfume. Inspired by the smoky, spicy aroma of its Pepperoni Passion pizza, the eau de toilette is crafted to evoke the same excitement and desire that comes with biting into a freshly baked pizza. The fragrance is bottled in a bespoke pizza-shaped container, making it not just a scent but also a collector’s item for die-hard pizza fans. The launch of this unique perfume is part of Domino’s efforts to stand out during the Valentine’s Day season, offering couples a fun and quirky way to celebrate their love for both each other and great food.
Luke Debono Stars in Steamy Campaign to Promote the New Scent
To generate buzz around Eau de Passion, Domino’s enlisted the help of reality TV star Luke Debono, best known for his appearance on Married at First Sight UK. Known for his chiseled physique and charismatic presence, Luke is the perfect ambassador for the campaign. The promo features Luke embodying passion and desire, sprayings the perfume on his toned body and embracing the sultry vibe of the fragrance. The campaign’s steamy imagery and Luke’s charm are sure to grab attention, making the perfume a must-have for anyone looking to add a little extra sizzle to their romantic celebrations.
A Competition for Pizza Lovers to Spark Their Passion
For pizza enthusiasts and couples hoping to spice up their Valentine’s Day, Domino’s is offering a chance to win the limited-edition fragrance. Between February 10 and 17, fans can enter an online competition on Domino’s website to get their hands on the 30ml bottle. The competition is a clever way to engage customers and build excitement around the new product. With only a limited number of bottles available, the race to win Eau de Passion is set to be as intense as the flavor of Domino’s Pepperoni Passion pizza itself.
Domino’s History of Innovation: From Perfume to Pizza Delivery Suits
While Eau de Passion may seem like an unconventional product for a pizza company, it’s not the first time Domino’s has pushed the boundaries of innovation. Over the years, the brand has introduced a range of creative solutions to enhance its delivery service and customer experience. For instance, Domino’s has developed a heat suit to keep drivers warm during cold winter months and even a jetpack suit to deliver pizzas at festivals like Glastonbury. These bold ideas showcase Domino’s commitment to thinking outside the box and going the extra mile for its customers. Now, with its first-ever perfume, the brand is proving that it’s just as passionate about creating memorable experiences as it is about serving delicious pizzas.
A Celebration of Love and Flavor This Valentine’s Day
The launch of Eau de Passion coincides with Domino’s busiest day of the year for romantic deliveries. On average, the company sees a 50% increase in sales of its Pepperoni Passion pizza on Valentine’s Day, with this year expected to be no different. In fact, Domino’s anticipates making over one million pizzas on February 14 to cater to couples celebrating their love. With Eau de Passion, the brand is giving customers another way to express their passion—not just for pizza, but for life itself. As Luke Debono puts it, “What could be more attractive to a partner than a smoky, spicy scent that sparks passion?” With its innovative perfume and dedication to delivering unforgettable moments, Domino’s is ensuring that this Valentine’s Day is one to remember.
