Market Data
The Rise of a Cinema Powerhouse: Ne Zha 2 Redefines Box Office Success
In a historic milestone for global cinema, the Chinese fantasy folklore animation Ne Zha 2 has shattered records to become the world’s highest-grossing film in a single market. This homegrown Chinese blockbuster has not only eclipsed major Hollywood hits but has also solidified its place as a cultural phenomenon. Released on January 29, 2025, the film achieved unprecedented success, grossing over US$1 billion in China within just two weeks of its debut. By February 9, 2025, its total revenue, including pre-sale figures, soared to an astonishing 8 billion yuan (US$1.11 billion), according to data from leading Chinese ticketing platforms Maoyan and Beacon. This achievement makes Ne Zha 2 the first non-Hollywood film to cross the US$1 billion mark in a single market, cementing its legacy as a game-changer in the global film industry.
A Cultural Phenomenon: Millions Flock to Cinemas
The film’s success is not just a testament to its artistic and storytelling prowess but also a reflection of its deep cultural resonance. Ne Zha 2 tells the story of the iconic 16th-century Chinese mythological character, Ne Zha, reimagined as a modern punk antihero. This fresh take on a beloved folklore has struck a chord with audiences, drawing millions of moviegoers to cinemas across China during the 2025 Chinese New Year holiday period. The film’s director, Sichuan-based animator Yang Yu, had already made waves with the original Ne Zha in 2019, and the sequel has surpassed even those lofty expectations. With over 160 million moviegoers to date, Ne Zha 2 has become a cultural event, bringing families, fans, and casual viewers together in celebration of Chinese mythology and modern storytelling.
Breaking Records and Defying Expectations
Ne Zha 2’s box office dominance is nothing short of remarkable. Within its first 10 days of release, the film raked in an impressive 6.8 billion yuan, setting the stage for its historic run. By surpassing Hollywood blockbusters like Avengers: Endgame and Star Wars: The Force Awakens in a single market, Ne Zha 2 has proven that Chinese cinema can compete—and excel—on the global stage. Speaking to Chinese state media, Maoyan spokesperson Lai Li emphasized the significance of this achievement, stating, “The success of Ne Zha 2 has set the tone for [Chinese cinema] for the year. It highlights the incredible resilience and growth potential of China’s film market, and we’re excited to see how the rest of 2025 unfolds.” The film’s success is a beacon of hope for the industry, demonstrating the power of local storytelling to captivate audiences and drive box office revenues.
The Power of Local Storytelling on the Global Stage
At its core, Ne Zha 2’s success is a celebration of Chinese culture and creativity. The film’s ability to reimagine a classic mythological character for modern audiences has resonated deeply, proving that local stories can have universal appeal. By blending stunning animation, compelling characters, and a narrative that balances tradition and innovation, Ne Zha 2 has carved out a unique space in the global film landscape. Its achievements challenge the long-held dominance of Hollywood in the box office and pave the way for more diverse storytelling in the years to come. As the world becomes increasingly interconnected, films like Ne Zha 2 remind us of the importance of cultural exchange and the boundless potential of global cinema.
The Resilience of China’s Film Market
The success of Ne Zha 2 is also a testament to the resilience and growth of China’s film market. Despite global economic challenges and shifting consumer behaviors, Chinese cinema has continued to thrive, with Ne Zha 2 leading the charge. The film’s record-breaking performance during the Chinese New Year holiday period underscores the importance of this festive season for the domestic box office. With millions of moviegoers flocking to theaters, the holiday has become a crucial time for studios to release their biggest films. Ne Zha 2’s ability to capitalize on this window has not only boosted its own fortunes but has also injected new energy into the broader film industry, setting a positive tone for the year ahead.
A Bright Future for Chinese Cinema
As the dust settles on Ne Zha 2’s blockbuster run, the question on everyone’s mind is: what’s next for Chinese cinema? The film’s success is a powerful reminder of the talent, creativity, and ambition that defines the industry. With Ne Zha 2 shattering records and inspiring new audiences, the stage is set for even greater achievements in the future. As Lai Li noted, the film’s success is not just a milestone for 2025 but a harbinger of things to come. With its rich cultural heritage, innovative storytelling, and a growing audience base, Chinese cinema is poised to play an increasingly important role on the global stage. Ne Zha 2 is more than just a movie—it’s a symbol of a new era in cinema, where local stories can inspire the world.
