Embracing Change: The Boy Scouts of America Becomes Scouting America

A New Chapter in a Legacy of Youth Development

After nine months of anticipation, the Boy Scouts of America (BSA) officially unveiled its new name, Scouting America, on its 115th anniversary. This rebranding marks a significant milestone in the organization’s history as it strives to meet the evolving needs of young people. The name change comes in the wake of several progressive policy shifts, including the inclusion of girls in 2018 and the lifting of restrictions on LGBTQ+ members and leaders in 2013 and 2015. These changes reflect the organization’s commitment to inclusivity and its mission to provide opportunities for all youth to grow and thrive.

A Name Change with a Purpose

The decision to adopt the name Scouting America was not taken lightly. It is part of a broader effort to create a more inclusive and gender-neutral identity that appeals to a diverse generation of young people. President and CEO Roger Krone highlighted the positive response to the rebranding, noting a small but notable spike in membership following the announcement in May. Over 15,000 new scouts joined, bringing the total membership to over 1 million. Krone emphasized that the new name sparked curiosity and interest, particularly among those drawn to its inclusive message.

The Mission Remains the Same

While the name has changed, Scouting America’s mission remains deeply rooted in its century-old values. The organization is dedicated to preparing young people to make ethical and moral choices by instilling the principles of the Scout Oath and Law. Whether through camping trips, pinewood derby races, or trail hikes, every activity is designed to foster personal growth, teach goal-setting, and inspire determination. As the world becomes increasingly complex, Scouting America reaffirms its commitment to equipping youth with the skills and values needed to navigate life’s challenges.

A Legacy of Impact and Adaptation

Scouting America has been a cornerstone of youth development for over a century, impacting more than 130 million Americans since its founding in 1910. The organization’s programs have created countless opportunities for young people to learn meaningful life skills, build lifelong memories, and develop into future leaders. Despite challenges, including a significant decline in membership during the COVID-19 pandemic, Scouting America has demonstrated resilience. The rebranding is part of a strategic effort to reinvigorate the organization and ensure its relevance for generations to come.

Overcoming Challenges and Building a Safe Environment

The name change also follows a tumultuous period for the organization, including a bankruptcy filing and a $2.46 billion settlement related to allegations of abuse. While these challenges have posed significant obstacles, Scouting America remains committed to providing a safe and supportive environment for its members. Krone emphasized the organization’s dedication to safeguarding youth and fostering a space where they can thrive emotionally, socially, and morally.

Looking Ahead: A Commitment to the Future

As Scouting America embarks on this new chapter, it does so with a renewed sense of purpose. The organization’s website and statement reflect its determination to adapt to the changing needs of young people while staying true to its core values. Although its social media handles still bear the old name, the transition is well underway. Scouting America is poised to continue its legacy of shaping leaders, fostering character, and inspiring a love for outdoor exploration. In a world that demands strong character, ethical decision-making, and effective leadership, Scouting America stands ready to empower the next generation.