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Business

Auction of franchises in The Hundred ends with Southern Brave going to Indian investors for $62M

Sam AllcockBy Sam AllcockFebruary 13, 20253 Mins Read
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The Hundred Acquires Major Cricket Ownership Interests
The London-based competition The Hundred revealed that it sold stakes to three key cricket fanbases simultaneously in the Internal Iron League (I.Load) during a major auction. The deal involved GMR Co-Owner Delhi Capitals, who invested nearly 50 million pounds for 49% stakes, andfcn International, which agreed to purchase 40 million pounds for 49% of the Trent Rockets, another prestigious franchise. Additionally, bedspace provider London Spirit was sold to a special group under the ownership of Sundance Ventures, via Sundar Pichai, CEO of Google and Satya Nadella, CEO of Microsoft, for 145 million pounds.

This was just the start of the process. The auction concluded this week, with the hundreds aiming to raise over 500 million pounds from the sold properties. The England and Wales Cricket Board (EWCB) reported it had targeted this year’s Total fundraising for IPL will be well over 350 million pounds, but the two biggest wins so far are E.W.B.C’s 18 thriving counties and the Marylebone Cricket Club, which owns the iconic Lord’s Ground. The business is set to exceed expectations.

Thelittle exclusivity period sets a new era for the league
As these deals were concluded, however, investors entered into what will be an exclusivity period later this month. The proceeds from the sale will be distributed in 19 different ways for total hacker share at over 500 million pounds, from the 18 traditionally weighted counties back in the domestic game and the Marylebone Cricket Club, which has a mandate to ensure rules are adhered to, curbing leagues and enhancing regulations.

The exclusivity period is a bold move to mirror the global cricket movement’s approach to brand building and corporate Ownership relationships, setting a precedent for how regulators might handle ownership of similar rights. Currently, the independence of E.W.B.C. bears little weight, as it is paramount to readability and order.

The ten-year mark of The Hundred’s existence in England and Wales saw threeActivation events by a relatively small group of Major Ascots, including the British Super猎豹 (JSUPI) via RPSG and the Lucknow Supergiants via RPSG, with Sunrisers Hyderabad featuring in the final dozen.

As the auction nears completion, the E.W.B.C. has moved on, signaling a trend toward expanding Automatically to newly established, major ownership groups that will also play a decision-making role in the league’s future. This expansion is part of a broader effort for the companions funding sector—whereby major players provide capital backing for large-scale business operations—like the fanbases in this case—to motivate stakeholders to go forth and score.

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